Mad for MATS

By on May 1, 2008
RoadKing Mag

THOUSANDS ARRIVED at the Kentucky Expo Center in Louisville to see the biggest Mid-America Trucking Show ever. New truck models were introduced with lots of noise and fanfare. There were ice sculptures at the Western Star booth, tattoo artists at International, Chrome Shop Mafia members wandering the aisles, antique trucks on display and exhibitors to cover every aspect of trucking. And with more than one million square feet to cover, there were a lot of tired feet.

From top to bottom: Ford plays “Tough or Not Tough” with a lovely model and some cash in a briefcase.

Drivers and press crowd around the new LoneStar from International.

Attendees examine wares from Mack and Peterbilt, inside and out.

Ultimate Fighting Championship announcer Bruce Buffer introduces Mack’s new Titan model.

Members of the Chrome Shop Mafia announce the winner of Castrol’s third Big Honkin’ Truck Makeover contest, Donald Wolford Jr.

Goodyear Highway Hero Richard Filiczkowski and his team – driver wife Janet are reunited with Abby Bern, the young girl Richard rescued from a car that ran off the road into a river.

Trucks, trucks, trucks, indoors and out. Spiffed up antique models, tricked out working rigs or the latest models available to drivers were all on display.

A new CB radio from Cobra is the first to offer Bluetooth technology. The 29 LTD BT synchs up with a mobile phone, so drivers hear calls clearly through the CB speaker. A noise-canceling microphone blocks out engine noise for the call recipient. A one touch answer/terminate button and auto redial allows drivers to keep their attention on the road, increasing safety.

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