Big Rig Biz

By on January 1, 2010
RoadKing Mag

Last year, the Mid-America Trucking Show (MATS) had 935 exhibitors displaying their wares and sharing business ideas throughout the more than 1 million square feet of display space at the Kentucky Exposition Center in Louisville. They were met with enthusiasm from the 70,299 trucking professionals from 50 states and 51 foreign countries.

Peterbilt and Kenworth were noticeably absent from the show, but that won’t be the case in 2010. “The two truck OEMs that we lost in 2009 are back, which speaks volumes for the importance of the show and where we’re headed,” says Toby Young, president of Exhibit Management Associates, which owns the Mid-America Trucking Show.

The truth is that when economic times are tough, truckers need to be tuned in to the business of trucking. Because of its size and reputation, MATS is a good one-stop information spot to learn about new products, services, technologies and strategies for the industry, especially with the 2010 EPA requirements.

“Education will be very important this year,” Young says. “Attendee education may be handled on-site through seminars, question-and-answer sessions with engineers, Ride-N-Drive demos, or the display itself may even serve as an educational tool to explain the requirements and highlight the products designed to meet those requirements.”

Once again, country music and NASCAR stars will add some star-power at various displays and venues. The Paul K. Young Truck Beauty Championships and the Big-Rig Build-Off, two favorite competitions, also return. The show takes place March 25-27. As Young says: “It will be a full three-days’ worth of activities.”

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