Cat Scale

Posts Tagged ‘Trucking industry’

Raise Your Voice

Truckers can make an impact on industry issues if they become their own advocates

After grumbling about new hours of service rules, wondering how to get more women accepted into the trucking fold or growing alarmed at the health issues so many fellow drivers face, a lot of truckers throw up their hands and shrug.

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Social Media 101

Learn more about trucking and Facebook, LinkedIn and Twitter

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Backtracking

A trucker’s trip down memory lane

I was hanging out in the driver’s room at a distribution center waiting for my rig to be unloaded. I decided to shoot the breeze with some of the more veteran truckers there. The discussions turned out to be a very interesting trip down memory lane. Surprisingly, one of the truckers said he missed driving […]

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Sell Yourself

Driving is your business. Think about how to market your services.

A late-night commercial that runs on the West Coast features a guy wearing a white cowboy hat, and his pet, Spot, by his side. But each time “Spot” is a different animal: a tiger, an elephant or even a large snake. Any TV viewer in California or Arizona, whether he likes or dislikes the ad, […]

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