Sell Yourself
Driving is your business. Think about how to market your services.
By Timothy D. Brady
A late-night commercial that runs on the West Coast features a guy wearing a white cowboy hat, and his pet, Spot, by his side. But each time “Spot” is a different animal: a tiger, an elephant or even a large snake. Any TV viewer in California or Arizona, whether he likes or dislikes the ad, […]
