Each day thousands of your customers stop at TravelCenters of America locations throughout the U.S. Road King's new Truckstop Media Program puts your advertising message in front of these customers in a variety of venues.

Reach these potential customers with your targeted message at the fuel pumps, in the TA stores and in the on-site 24-hour restaurants.

Road King Magazine
The core component of a Road King media offering continues to be Road King magazine, the award-winning publication with exclusive distribution through the TravelCenters of America truckstop network – where 71 percent of truck drivers prefer to get their reading material. Road King is an award-winning publication and features the largest circulation of any trucking magazine.

RoadKing Club™ Kiosks
Your message reaches 450,000-plus TA RoadKing Club^TM members who perform 1.5 million transactions at the kiosks each month. Your message is viewed on a rotating basis (limited to 8 advertisers per month) when a TA RoadKing Club member swipes his/her membership card to perform a transaction at any kiosk in the TA network.

Pump Topper Extensions
Whether your customer jockeys an 18-wheeler, a large RV, a pickup truck or the family sedan, they all have one thing in common – they fuel their vehicles at TA locations. What better way to reach an audience of drivers than to put your message right on top of the fuel pumps they use to fill their vehicles.

Table Cards
Table Cards deliver your message to customers in a more permanent venue. Every table at each 24-hour resturant in every TA location contains these cards in a protective 6-sided acrylic frame – an average of 45 tables per location.

In-Store Audio Program
Every customer who walks inside a TA location listens to music supplied by Muzak®. Tell thousands of your customers about your products and services with an audio message that repeats every 15 minutes, 24 hours a day, every day of the year in TA locations. The messages are changed monthly. They are available at preferred rates to Road King print advertisers and available at a competitive rate to other advertisers.

For a rate and data sheet or additional information about the Road King Truckstop Media Program, contact:

Tim Hazelwood
Road King magazine
Parthenon Publishing
28 White Bridge Road, Suite 209
Nashville, TN 37205

(615) 627-2216
E-mail: thazelwood@roadking.com