You’re Telling Us!
By Tom O’Brien, President & CEO
Maybe you’ve been skeptical in the past about my promise that we will listen to you. You may figure a big company like ours is going to file away your suggestions or concerns and just do business the way we think it should be done. And there are plenty of companies out there that operate that way. We don’t.
You help shape our company. You have a voice in how we do business, and I think even the most doubtful drivers have seen the connection between what you say and what we do.
You said you wanted more healthy meal options, and we introduced our StayFit menu. You said you wanted a place to exercise and we installed StayFit exercise rooms and mapped out walking trails for you at a growing number of locations. You said you wanted one member rewards program that worked at both TA and Petro locations and we launched the UltraONE card.
We plan to keep our conversations with you going. Just a few months ago, at our booth at the Mid-America Trucking Show, drivers stopped by to talk with our staff about their TA and Petro experiences. One consistent suggestion was about earning UltraONE points at our restaurants. In May, thousands of UltraONE members completed our restaurant rewards survey, and I thank each of you for your participation. We’ve tallied the answers and have developed a rewards program around the responses.
The Restaurant Rewards program gives you the opportunity to swipe your UltraONE card and earn at all of our participating full-service and fast-food restaurants. Swipe at five visits and earn a free beverage or dessert. Visit us 10 times and save $5. Get $15 with 20 visits. You earn every time and can redeem any time, wherever you dine at our sites.
The program began in August and goes through the end of the year. It was built by drivers, for drivers. I hope you like it so far.
Even when a comment is very specific, applying to one service at one location, we pay attention. At the very least, we take action to satisfy that one driver. But we also know that when one person is interested or concerned enough to let us know about something we can do better, then there are probably plenty of other drivers who feel the same way. Maybe that means we bring up the topic in one of our regular Driver Councils, or maybe it means we ask you to answer a few questions in a survey. Before we make decisions about what to offer drivers, it only makes sense to ask you what you think. Thank you for your feedback. And, keep it coming.
Ultra Chef Contest Winners
More than 1,000 trucker chefs submitted recipes for the UltraChef One Million Point Recipe Challenge. Two winners received 200,000 UltraONE points. Their dishes are available at TA and Petro restaurants for a limited time, and they’ll receive 50 additional points each time their dish is ordered.
(photo not available at press time)
Casa Grande, Ariz.
Winning dish: Cheese Ravioli Alfredo, available at TA.
In Prostrollo’s large Italian family, with nine brothers and one sister, the boys had to learn how to cook if they wanted to eat. He did, starting with a cast iron pan, a gas stove and a demand that everything be made from scratch. He says his Cheese Ravioli Alfredo is full of spices and hearty enough to keep stomachs full for hours.
“Any driver who orders it once will want it again,” says Prostrollo.
Always a farm boy at heart, this 30-year trucker looks for meat and potatoes when he’s hungry. So he submitted a recipe for a breaded cube steak smothered in gravy, served up with mashed potatoes. Feerick admits he got the recipe from his girlfriend, and then learned to make it on his own.
“Most of the drivers I know like to eat a good steak for dinner,” he says. “I know they’ll like this.”
New Petro locations
Visit the new Salina, Kan. Petro at Exit 252 off
I-70 and Raphine, Va. Petro at Exit 205 off I-64/I-81 at 2440 Raphine Road.
TA’s mobile app has upgraded from 1.0 to 2.0 and is available for iPhone and Android smartphones. TruckSmart 2.0 allows drivers to access their UltraONE Rewards Program account information with point balances, shower credits and recent transactions.
Helping truckers in need
TA, a supporter of St. Christopher Truckers Development and Relief Fund (SCF), is pleased to note that following TA’s nomination for funding from BP Fueling Communities grant program, SCF was awarded a $30,000 grant.
Great service here
TravelCenters of America recently received a World Class Customer Service Award from Smart Business.
Truck service advantage
TA and Petro truck service centers now have JPRO Diagnostics, which work for all truck makes and models.