A Shift in Luxury
Car accessories for people with money to burn
WOULD SOMEBODY WITH $150,000 lying around invest it in a gear shift knob? Iced Out Emz, a custom car accessory company in Las Vegas, banked on the idea that, yes, someone would do just that when they created a knob for a Bentley Continental GT. “Every year we do a trade show convention for our industry, and we wanted to show the consumer what our company is all about,” says Tony Lee, director and chief designer of Iced Out Emz. “So we made something very extravagant to show our…


